C&S BLOGbusters

What is Today may not be Tomorrow

Tough days don’t last long. Remember, rosy days aren’t permanent too. Today’s assets may be tomorrow’s debts!!

Hey!! I know you all know us. Yes, we are an event management company well known for our work, delivery, punctuality, perfect cost, management, desired property and all. Many reputed corporates approach us and are with us for so many years now because of our attributes only. But there are many times when we too go wrong. Well, I have a story to narrate.

An event came our way and we really had a tough time. Things went tipsy – topsy at the last moment. All was well – planned; data, manpower, placement, equipment and give away. The team was all excited, charged up, ready to execute the plan. Suddenly a phone call and the things started to fall apart. “The date of the event has been preponed by a day. Instead of day after tomorrow, it is now tomorrow”, said the client. And we were all startled. The client rejected five of the fifteen models at the last moment. Calling the vendors, photographers, looking for new models, their size, getting new dresses ready as per the new size, foot wears and Uffffff!!!! In few hours left, all we could manage were the models.

Continuous calls were made to different departments regarding the shift in date and timings. Each one of us tried our best to put the things in order, or at least closer to being in order. None slept for the whole night, the gates were made ready in the night at four venues to lessen the last minute hassle. But destiny further surprised us in the morning. The gates were stolen! Great! Now one after the other, things only slipped from our hands. Models reached late, dresses and accessories were not delivered on time, printer was missing at some venue; and the clients were yelling at us from all over.

Finally the day ended. We managed to clear as much we had thrown up. The post party we planned was nowhere in the scene. We were exhausted and ready for much more hassles to come our way in the form of cost, questions, management and what not.

And another phone call, “Our Company is conducting an event next week. Are you guys free?” And the same cheer could be heard once again, charged up with inexorable energy.

A lesson learnt hard way. Expect the unexpected at any time of the day at any event. Be on your toes if you are a part of this industry.


Wednesday, ‎July ‎11, ‎2018, ‏‎12:05:30 PM

When We Talk About Creativity…

Do you have ideas but you are not acting on them? Then, you may be imaginative but definitely not creative.

“What could we do differently to create a little ‘tall poppy’ syndrome for our clients’ events?” Think, think, think…Idea!! But will it work? No…I should think something else.

Strange!! Without even working on it you have come to a conclusion that it will not work. This is the murder of creativity. Success does not depend on our thinking but on its implementation.

Creativity is all about turning new and imaginative ideas into reality. It involves thinking, and then producing. It is not just associated with design and décor. It is extended to budgeting, i.e., partnering clients’ events together to share costs and maximizing experiences or conveying a message to create awareness about a product, service or company

From complex problems through to design, event concepts, ideas for content delivery, presentation formats, deciding the best possible use of a selected venue space can all be well taken care only if we dare to do what different we think.

You don’t necessarily need to think out of the box every time, what’s important is how you execute a plan. Sometimes a cliché idea does wonders and an exclusive plan flops to death. It’s all about how you bring your dream idea to existence. Our strong positive mental attitude always create more miracles than any wonder drug.

Remember if you want people to remember your brand and your event; a creative approach and creative delivery is the key. So fly high in the sky with the creative wings God has blessed you with.


Monday, ‎June ‎25, ‎2018, ‏‎10:54:35 AM


Hi! I am a Copy Writer. Yes, I need constant inspiration to write. Ideas don’t jump in the mind. There are times when I am as blank as a blank page.

I know I am expected to be ready with the content at the call of the boss. But boss needs to understand that my brain too goes on rest, sometimes on weekdays too. Well, that’s the irony every writer faces. Cool, smart, intelligent, word players…yes, we agree we are. But we too have our limitations. Sometimes no idea even hovers near us, creativity goes to sleep, brain is inactive.

But don’t you think that’s where the beauty lies too. Beauty of our profession! Waking up the sleeping mind, challenging the ideas when they don’t want to come near us( as if we haven’t taken a shower today), fumbling with words, and finally coming up with something that might just goes into the dustbin. Huh!!

Despite of all this chaos, I love my profession as it allows me to be myself, to vent out my woes, to bring my imagination to reality, to take revenge from my boss by screwing his brain by not delivering what he expects. But indeed a smart man who knows how to wake up a sleeping moron; giving a deadline, showing the work of other writers, telling why they are praise worthy. And trust me, in no time does that lazy, crouching writer inside me wakes up.

Suddenly that envious me delivers the best write – up. And then a life within me gets alive hearing, Awesome!, This is it!, Good to go!...from my boss. This is how he pays off my hard work; praising my work whole – heartedly, telling me why I am here working with him. A lifeless soul again gears up with endless fountain of ideas overflowing looking for a pen and a paper. Once again my heart pounds to hear those words from him. Unimaginable! Isn’t it?

This is the story of every writer. One of you may be reading this blog and agree (that’s what my imagination suggests, at least).


Saturday, ‎June ‎02, ‎2018, ‏‎10:10:10 AM


Every moment spent in an Event of every man’s life on earth plants something in his soul

A single event can awaken within us a stranger totally unknown to us. To live is to be slowly born. Event planners thrive on creating experiences from the ground up. We are always thinking about how we can improve our process and promotion to meet our goals. It is no secret that event planning is stressful – and burnout is frequent. The process can be long and, often, a little bumpy as we attempt to balance brand and sponsor interests, attendee must – haves and other high – value integrations. We often find ourselves struggling with a particularly demoralizing slump.

But we always remember that we are a people person who loves helping attendees having an amazing time. Fueled by our passion, we are able to diffuse most situations and stay calm while doing it. When the fatigue and exhaustion set in after the last attendee walks away, we sometimes think to ourselves that we need a break before our next event. But since we love what we do, we’ll wake up refreshed and ready to get right back at it.

The event’s careful planning will no doubt pay off when missteps happen – we know who to call, how to react and the pieces that have to come together now to right the course. And that’s the mark of a true pro.

Now next time when you go and point out at things going wrong, think of all the efforts that has gone behind. Long working hours, no sleep, standing on one foot running errands, making sure that YOUR BRAND TALKS THE BEST remains our priority (even over our health).


Thursday, ‎May ‎10, ‎2018, ‏‎10:50:10 AM


Having big idea is great but they’re nothing without rolling your sleeves up and getting down to the actual planning that goes into any big event

The reality check! How cool and animated these designations sound. Full of imagination, a world beyond an ordinary man’s dreams. One thinks, the other writes, and then the other one develops and brings it to reality. How fascinating! They are always lost, but in the right direction. They are the people who inspire us. They let go off their vision and let life strengthen them. Their imagination is the only weapon in the war against Reality.

Creative life is a constant struggle to achieve a balance between letting things flow in and letting things flow out. Creative people are the greatest Rebel in existence. They are both more Primitive and more Cultivated, more Destructive, a lot Madder, and a lot Saner, than the average person. The artist’s world is limitless. It can be found anywhere, far from where he lives or a few feet away. It is always on his doorsteps.

The comfort zone is the great enemy to Creativity; moving beyond it necessitates intuition, which in turn configure new perspectives and conquers fears. With Creative people, an event doesn’t deliver a product but an experience. Almost all quality improvement comes via simplification of design, manufacturing, layout, processes, and procedures.

Best of best, these people allow themselves to be adorned by lessons derived through hardships and challenges. It is never easy, but it is always worth it. Their journey is the reward, for every new day is a chance to change their life.


Wednesday, ‎May ‎9, ‎2018, ‏‎12:30:35 PM

How to save your future from the addiction called Sycophancy!

There’s a special place for Robots in Hell. Smart, quasi-autonomous humanoids are replacing humans in workplaces all over the world. They are expensive mean machines. They delete the word ‘No’ from their Dictionaries, they laugh on every single joke of their Masters, they share information, secrets and issues with them, and they certainly complain less.

They can be anywhere, they sometimes look like your team members, your colleagues, your peon or even your Boss. Earning a comfort zone is not bad, asking for one, is a sin. Probably your Boss, Dept. Head, colleague or Admin Head would save your a** every time, but this would make your Future addictive of such behavior. People start taking you for granted, blame it to the Human nature, but people may start confusing your ‘Performance Driven Success’ with “Favoritism Driven Appreciation’. Your Clients will start stretching the Delivery list and shrink the Deadlines. Your Boss will lose fear of losing your expertise and even existence in the company and your colleagues will start avoiding your presence from meetings, discussions and decisions.

To participate in casual chat with your Boss is a matter of chance, but to open your submissive self for him or her to practice the acts of Domination is a matter of choice. To meet the deadlines of your clients is one thing but to confuse deadlines with Lap Records is another. To never say ‘No’ to people is one thing, but to always Agree with their opinions and decisions is another.

It’s never too late to keep this addiction at bay, it’s not always bad to say ‘No’, and it’s not always required to agree with everyone. Be a Player, not a Game.


Tuesday, ‎April ‎5, ‎2016, ‏‎11:11:50 AM

You don’t shake Thumbs Better start shaking Hands

From Social Media to the Media that involves Society

A Like button is not the final fantasy of a brand, it’s a gesture that turns into a Gimmick the moment we start ignoring analytics. Sometimes we wonder how come a gentleman from Nigeria is interested in a brand that supplies Milk Products in Delhi NCR. Blame it to the Cover Image or the real Image your Digital Agency is trying to cover. Decoding Big Data is not about jumping from 100 Likes to 10000 Likes in a week, it’s about translating the prospects into Partners of success. Fast and Furious is movie title, not the name of file that contains your brand’s Digital Marketing guidelines. If things are going too ‘Fast’, the gap between the impact and expectation will leave everyone sitting inside the AC cabins quite ‘Furious’.

The transition is what differentiates a Fan Page from a Brand Page, your customers should be handpicked from the data, their desires and expectations should be satisfied with result oriented communication and engagement. One information hungry prospect is not just an opportunity; it’s also a threat that can provoke many others for Brand Boycott, digitally. A Brand is also a consumer, it pays Experience to the Audience and expects to receive Goodwill in return.

Make sure your Hand is open, because you can only see the number of Thumbs Up on your page, not the number of Thumbs Down for your Brand.


Friday, ‎March ‎4, ‎2016, ‏‎12:32:44 PM

How to Host a Dinner Party, Online ?

BTL and Digital : The fall of Marketing Monopolies and the rise of Integrated Marketing Campaigns

Don’t even dare ask us about the venue, it’s located somewhere amidst the weblinks. Go check the social media listings, ask the community managers or simply visit the microsite. But unfortunately tasting the desserts always require spoons, not keyboards.

Long gone are the days of marketing monarchy, mAdmen are coming to senses, thumbs up are not helping, online event fan pages have more crowd than the audience. Raising the online ad budgets cannot guarantee the presence of the audience that will raise their hands to ask questions at the event itself. Monoculars are out of fashion, why to restrict your vision to only one eye when you can get a better view with Binoculars. Digital and BTL are not enemies, they are allies. Calling BTL unnecessary is as ‘intelligent’ as calling Jungle a wasteland. It’s a necessary evil, ignore it and try to sell perfumes online, you’ll understand the reason why.

But that doesn’t make BTL or experiential marketing the Invincible God, ignoring Digital Media is like playing Chinese whisper in the age of wireless communication. Infinity is where the whistle blows in Digital Media, just add the spark of conversation, and watch the message catching fire in no time.

There’s no doubt that online marketing platforms straddle the old marketing divide. But valuable lessons learned over many years around above and below the line marketing are still relevant today. The media has changed but perhaps your messages, no matter how you send them, should sit firmly in between the lines.

Marketing success is like having babies, and unfortunately one cannot make babies alone, you need a partner, the better half.


Friday, ‎February ‎26, ‎2016, ‏‎1:38:06 PM